A business that taps into the desires of its target audience today drives people’s decisions and ignites on their action is the brand that sores high in the sky. However, the importance of interactive user experience is often overlooked. For a business to set up its pace in the industry it is highly essential to keep the 3 D’s in mind; Discovery, Design and Delivery. These are the magic ingredients of a holistic business strategy that can bring in the desired results. Together the 3 D’s can move the mountains if executed wisely. So let’s dive a little deeper into the design methodology, Creative thinking and Innovation Strategy. In today’s digital era, the design approaches and techniques have evolved as highly functional design models applicable to all design-driven fields such as product design, web design, software design or UI & UX. Be it Top to Down Design Methodology or Bottom to Up, both are result-oriented approaches. That’s where the first D; Discovery is defined. Our foundation step is to decide the approach depending on the goal. Beginning from the ground level which is laid in preset format, the Bottoms Up Process takes the design approach from the floor to give shape to its desired output. Unlike the Top Down an approach where the final output isn’t defined, which flows from Empathize to define then ideate followed by prototyping and testing being the last. The second D is the Design which is all about Creative Thinking. These days human race is constantly spinning to redefine their lifestyle by exploring simpler solutions to complex problems. By far our lives have been taken up by the technology and this rapid change in the behaviour has fueled the importance of creative thinking in every application of design, There is a clear difference between what could work and what actually works, that’s where you put front your creative thinking, a process that sparks the intuitive innovation that breaks the old wheel to create revolutionary ideas. The third D’ that brings the plan to it the final phase is the Delivery, which is an innovative strategy that gives wings to the business. As technology evolves at an accelerated rate, the efforts put in innovation are alarming to sustain consistently in the life graph of any business. It won’t be wise to indulge in innovation by investing in R&D activities without a well-structured plan. Just like any business strategy, marketing strategy and a brand strategy, every business needs to articulate an innovation strategy. Be it a product improvement process, or a breakthrough innovation process for starting a brand, the opportunity to tap into the diverse perspectives can move mountains. While pursuing the ideal approach in the innovation strategy, the combination of three D’s will take the business to new heights. Not to forget there shall always be room to accumulate knowledge and learn to adapt the approaches in the correctly targeted responsive market which is full of opportunities for your business.